OUR POPULAR WEEKLY A5 PACKS HAVE BEEN REIMAGINED FOR 2024.
We’ve transformed them into a handy A5 magazine containing a collection of selected Fringe shows and our pick of the top 10 ‘must see’ shows that week.
Unlike most other Festival or Fringe publications, our magazine is the most visible on the Edinburgh streets as they are exclusively distributed every week directly into the hands of Fringe goers by our street teams during the busiest times of the day around core Fringe hubs.
Key distribution points include The Royal Mile, Bristo Square, George Square, Cowgate and Fringe performance spaces on Princes St. The magazines are personally given to people looking for shows to go to every day from Fri 2nd August to Fri 23rd August. These magazines are also being distributed by our team in selected high footfall outlets throughout the city centre.
Every year, 1.5 million visitors spend £200 million at the Edinburgh festivals. With 10,000 copies distributed every week, as one of the only dedicated Fringe magazines, 247 Fringe offers unparalleled access to the affluent, 18-35 cultural consumers that dominate this market.
For the promoters, shows and venues, inclusion in the magazine is a very cost effective method of marketing, and reduces waste and your printing costs. For the festival Fringe goers, having our magazine gives them a clear, concise and useful guide to the best shows the Fringe has to offer every week.
Frequency: Weekly – three different editions during the Fringe
Circulation: 10,000 copies distributed per week
Readership: Over 30,000 people every week
Released: Every Monday
Distribution: Distributed hand to hand by our street teams and dedicated pick up points at key Fringe venues and hubs.
Format: Handy A5 size
Cover Price: Free to everyone
247 Fringe is the largest free dedicated Fringe magazine in Edinburgh.
With a circulation of 10,000 copies every week, we take 247 Fringe directly to the readers with our dedicated in-house distribution team on the streets every day, ensuring the magazine reaches people on time and in a professional manner. The physical magazine is supported by a digital edition available online. The distribution is supported by a physical street level outdoor advertising throughout August to boost awareness.
Key distribution points: Royal Mile, Cowgate, Bristo Square, George Square, Princes St – by National Gallery.
